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How WhatsApp Broadcast Works for Businesses

A practical explanation of WhatsApp broadcast for business messaging — templates, audiences, consent and response handling.

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App broadcast vs API broadcast

The WhatsApp Business App has a basic broadcast feature limited to contacts saved in your phone. The WhatsApp Business API broadcast (used with Ommly) has no such limitation and supports larger opted-in audiences, approved templates and structured reply handling.

How API broadcast works

A broadcast is a one-to-many send where each recipient receives an individual private message — not a group message. Recipients cannot see other recipients. Replies come back as individual conversations.

What you need for a broadcast

  • An opted-in contact list (consent is mandatory).
  • An approved WhatsApp message template.
  • A connected WhatsApp Business API account.

Reply handling

Unlike email campaigns, WhatsApp broadcasts generate real replies. Each reply is a new conversation in your Ommly team inbox. Plan your team capacity to handle inbound volume from campaign replies.

FAQ

Frequently asked questions

No. Each recipient gets a private individual message. No one can see others on the broadcast list.
Yes. Replies come back as individual WhatsApp conversations in your team inbox.
Limits depend on your messaging tier and Meta's quality rating for your WABA. Ommly will advise during onboarding.
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Questions about WhatsApp setup?

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